Online Spring Cleaning Strategies for Your Small Business

Spring cleaning season is upon us—but who says it has to be limited to the home? For small business owners, this is the perfect opportunity to evaluate your online presence and spruce it up for success this season and all year long.

Just read on as we share a few simple spring cleaning strategies for your business’s website, social media and more—and to see how the right digital marketing team can help take your efforts to the next level.

Ensure that your website is mobile-friendly

The spirit of spring cleaning is all about being thorough. This process goes beyond your everyday routine and encourages you to give special attention to those areas that you may be missing—at home, that might mean a closet, patio or guest room. Online, it might mean an outdated social media profile or your business’s mobile site!

Even if you don’t usually use your phone to access your business website, it’s worth knowing that your current and potential customers probably do. In fact, according to a report from Top Digital Agency, 57 percent of all online traffic in the United States stems from smartphones and tablets. To ensure that you’re reaching as many people as possible, you will want a website that is designed to be clear, aesthetically pleasing and, most importantly, responsive from desktop, smartphone or tablet.

In need of a website makeover? Every website design by Zgraph is built for optimal viewing and responsiveness on all screen sizes and devices—so you can rest assured knowing that your new site is set up for success, wherever your customers may access it.

Update your online presence

In addition to making your business more accessible online via mobile optimization, there are many ways to update your online presence. Just as you clear away physical clutter during spring cleaning, this is a great opportunity for you to remove outdated information from your website or social media pages. This step will help make it that much easier for your customers to find up-to-date information about your business.

As you “spring clean” your site, you may notice that your current website design could use a refresh, with a modern look that best reflects who you are as a company in 2020. If so, Zgraph is here to help! Whether you’re starting from scratch or with a current website that needs some TLC, we can help perfect your online presence and promote your brand with a beautiful website you’re proud to share and show off.

Optimize local search opportunities

If you’re not already optimizing local search opportunities, now is the time to start! According to a report from Think With Google, “18 percent of local smartphone searches led to a purchase within a day.” The report proves that local searches yield real results for business like yours! Maximize your potential in this area with the help of Zgraph’s SEO services, where we optimize your website to appear earlier on search results. The closer to the top of the first page of results, the better, and we have the tools and insights needed to understand what it takes to deliver this powerful advantage to your business. We can also craft search ad campaigns that target specific locations, further bolstering your business’s prominence in search results and, ultimately, increasing the opportunity for conversions.

Study metrics moving forward

At the end of every successful spring cleaning project is a plan for the future—a new closet organization system, for example, or clear labels and containers for your pantry. The same holds true for your business’s online spring cleaning project! Make a plan for continued success by studying the metrics of your digital marketing efforts every month. At Zgraph, our custom-crafted reporting solutions give you an insightful look at the progress your online efforts are making throughout the year, so that you can observe promising developments in real time, and make updates whenever and wherever needed.

This season, make a splash with your spring cleaning! The digital marketing team at Zgraph can check these items off your to-do list and many more, helping you establish an online identity that serves your business all year long. Just contact us today at 386-310-0168 to schedule a free consultation.