Digital Marketing During COVID-19: Practical Tips for Businesses and Customers

Like all of us, business owners are facing important questions during COVID-19—not the least of which is how to carry on with your day-to-day routine and reach customers while still promoting safety and staying prepared yourself. At Zgraph, we want to help our clients navigate the season ahead with confidence and clarity—all while serving your own audience in practical, reassuring ways. Read on to see a few of our top suggestions for digital marketing during COVID-19.

Keep customers in the loop

Just like you, your audience is sure to have many questions about COVID-19 and its impact on their everyday lives. You don’t need to be an expert or offer scientific information, but you can maintain a strong online presence (even from home) and communicate key facts about closings, for example, or ways you are changing your operations in light of COVID-19. Are you…

• Operating on a new schedule, or closing altogether?
• Taking extra precautions to keep your workplace as clean and safe as possible?
• Providing customers with contact-free ways to do business with you—for example, filling out forms online, delivering food, etc.?

These are just a few of the meaningful ways to keep your customers in the loop during the uncertainty of COVID-19. Your Zgraph team can help you do this via social media posts, emails to your clients and even banner memos on your website to ensure that you reach your audience wherever they are.

Offer virtual opportunities for your customers

If your workplace is not doing “business as usual,” you are far from alone. We have seen changes to everything from big-budget blockbusters—even the latest Bond film, No Time to Die, was postponed until November, for example—to the places where we eat, shop and bring our kids to school. Now is a good time to assess your business’s ability to engage with your customers and clients in a virtual or semi-virtual space. For example, can they place an order with you online? Can they send over forms via email, request a quote or take a virtual tour of a home you are showing, or a product you offer? You may even decide to let customers know that they can purchase a gift card or certificate to be used later on, even if they’re currently staying home.

The exact opportunities will vary by industry, of course, but these are just a few examples of ways businesses can get creative and help serve their audience even in these uncertain times.

Maintain steady SEO efforts

At Zgraph, we anticipate people spending more time online in the weeks ahead—whether they’re working from home, or simply want to stay up-to-date with the latest COVID-19 news. You can ensure that your audience is still able to find you by maintaining steady SEO efforts.

Now more than ever, people have questions—questions about what services are still open, what they can expect for their future travel/leisure plans and much more. By continuing your SEO efforts, you will make it easier for your customers to find answers to these questions and, ultimately, familiarize themselves with your products or services.

Optimize your website

Now is a good time to take stock of your website and analyze it from the lens of a user during COVID-19. Even if your audience is trying to stay home more during the weeks ahead, you can still help serve their needs with helpful features like a vibrant photo gallery, quote request form, online ordering options and other tools. You can also let your Zgraph team know if you’d like to add a new home page message discussing your COVID-19 measures. Also, be sure to check your online calendar to see if there are any events that should be removed in light of the current outbreak. By ensuring that your website is as up-to-date as possible, you can help meet your customers’ needs and answer their questions even during an uncertain time.

Embrace work-from-home opportunities

When possible, transitioning your workplace to a primarily work-from-home operation can help keep your customers, clients and employees as safe as possible. If you’re switching to this model, Zgraph is here to help! Do not hesitate to reach out with questions about accessing your email from home, making real-time changes to your website and anything else you may need.

We hope that these tips help you reach your customers in meaningful ways during the weeks ahead. As always, if you have any questions about your business’s online presence—from SEO to social media—we’re here to help. Just contact us today.